You can also order a variety of sides, like mashed potatoes, coleslaw, and green beans. We found two top methods to make it nice and crisp. Heat until thermometer reads 350 over medium-high heat. As Gus once quipped, This is a dead mans recipe [and] I aint telling.. Princes will always be the original, but theres no intellectual property laws protecting making chicken spicy, which is good for all of us. is AWESOME. A Gus's Fried Chicken location. Who owns Guss world famous fried chicken? All rights reserved - Website Design & Development by Cache Cow. Heat an inch of oil to 350F for about 5 minutes on medium-high in a sizable, heavy skillet, such as one made of cast iron. One or two chicken pieces at a time, add to the bag, and shake vigorously to coat. Is Guss world famous fried chicken the best in Memphis? Place in a nonreactive pan and add 1quart buttermilk. Gus and Gertrude perfected these recipes, allowing their slight sweetness to offset the spiciness of the fried chicken. When it comes to making fried chicken, the use of all-purpose flour is by far the most common. Ive tried a lot of fried chicken in my time and grew up with a grandma who made it from scratch on Sundays but oh my goodness, Guss fried chicken is some of the best Ive ever had!!! We make all our southern sides in-house daily; from shredding fresh cabbage for our coleslaw to cutting potatoes for our potato salad. Your email address will not be published. Theyre experienced in the restaurant industry, depth of capital and ability to hire. When you have a chicken dish that a quarter of the city has loved for almost a century and the rest of the city comes to love when they learn about it, its racism that kept most white people from knowing about hot chicken, because white people didnt go into black neighborhoods. The Mason location, which opened in 1993, is the first to sell hot and spicy fried chicken in West Tennessee. How do you maintain the quality when most of your restaurants are franchise-owned? Hence, it should reach 34 stores by years end, and that span 13 states. What is Guss? Gus's World Famous Fried Chicken is located at 505 US-70, Mason, TN 38049. Unauthorized use and/or duplication of this material without express and written permission from this sites author and/or owner is strictly prohibited. Guss model for growth has been franchising. 7. Owner Terry Bonner shares that his family's recipe for Gus's hot and spicy fried chicken goes back to 1953. 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This recipe for fried chicken uses a method that produces an amazing crust that is really crunchy, extremely craggy, and has a ton of nubbly parts that become even more crunchy! fried chicken Compared to KFC, Guss is a speck on the restaurant map, but its growing at a steady pace. Many Americans are moving toward healthier diets. Memphis and Nashville can both lay claim to decades-longlegacies of hot chicken, but differences appear evident in the business expansion of hot chicken from the two cities. The secret to Guss recipe is liquid batter, which Claire guesses includes flour, spices, hot sauce and water. Repeat the procedure with the remaining chicken pieces. Princes has been offered opportunities to both sell the recipe and sell the business in addition to partner with other entrepreneurs. The Bonner family continues to make fried chicken. Guss fried chicken is a delicious and easy family-friendly recipe. Note the slightly sweet beans and slaw served with every meal. skin-on chicken pieces (halve each breast crosswise and separate leg quarters into thighs and drumsticks), 2 to 5 teaspoons freshly ground black pepper, 1 teaspoon kosher salt plus more to taste, 12 cups peanut or vegetable oil for frying, TOP 5 The Absolute Best Chicken Marsala Recipes Emeril, plus 1 tablespoon freshly ground black pepper, cut into 10 pieces, backbone and wing tips removed. Boltons, 400, Helens Hot Chicken, Pepperfire, and many others. It should be ready for frying if it bubbles all around the spoon. And, before you ask, no, you cannot have the recipe. Guss Fried Chicken is a popular spot in Bartlett for those looking for a quick, delicious meal. Southern oven-fried chicken is juicy on the inside and super crispy chicken without deep frying. White entrepreneurs appear to be expandingversions of hot chicken from their respective cities in franchise operations in various parts of the United States. The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. A black guy originally owned the Guss location. Place your chicken pieces into a bowl and pour the seasoned buttermilk over the top and toss until combined. MSG, or monosodium glutamate, is a food additive that has been linked to various health concerns. Owner Terry Bonner shares that his familys recipe for Guss hot and spicy fried chicken goes back to 1953. If you've ever had really good Korean fried chicken, that is similar to the Gus's recipe. Gently shake to combine. That way we keep our recipe and everything still tastes like the original, she said. I paid cash for my order of half-chicken (wing, breast, thigh and drumstick) at HOTstrength with some potato salad and a slice of strawberry cake from Ms. Irene who was stationed just in front of the kitchen window. However, the pressure cooker does the work of frying. They have weekly calls with the store manager: we go over costs of good, inventory, and supply chain. The company is based in Mason, Tennessee, a small town founded in 1896. We have regional operational managers who are active in the stores. salt, 2 tsp. With a KFC knockoff version of 11 Secret Herbs and Spices, but better than KFC because there is absolutely no sign of soggy parts! Plan accordingly, please. Notice too the slice of white bread that accompanies every plate, a tribute to those original chicken sandwiches Na and Maggie served their clients over 60 years ago. I treat you the way you treat me, she says, noting that in the past she has been accused of favoring white people. The Mason location was the first restaurant to offer hot and spicy fried chicken in West Tennessee. Then, let the chicken cool for at least 10 minutes before serving. If it isn't spicy enough, "salt" with Tony Chachere creole seasoning. I do not recommend canola oil as it smells like frying fish and adds an unpleasant fish taste to fried foods. Comparing Guss Fried Chicken to Famous The Worlds Fried Chicken In the little town of Mason, Tennessee, more over 60 years ago, Napoleon Vanderbilt developed something incrediblefried chickenthat had the potential to bring a people together. Owner Terry Bonner shares that his family's recipe for Gus's hot and spicy fried chicken goes back to 1953. Place the chicken in the marinade/batter and using your hands massage all the chicken pieces to coat well. After stuffing yourself, y'all can take a walk up and down Congress Ave. Order online, in-store or sign-up for Yelp waitlist. Super Crispy Fried Chicken made with buttermilk, chicken, hot sauce, and seasoned flour is crispy on the outside and tender on the inside! Napoleon and Maggie Vanderbilt began perfecting their version of hot fried chicken more than 60 years ago and opened their own restaurant featuring the dish on Highway 70 in 1973. The batters subtle heat eventually becomes irresistible. 2 Piece White. piece with nonstick cooking spray, this is optional but I find it helps crisp up the skin. Reduce heat to medium and cook for about 12 to 15 minutes per side, until the chicken is golden brown and crispy. Guss is very high quality chicken; we hand-cut every single piece before it is hand-battered and fried to order. After experimenting for several years in a local tavern, Na and his wife, Ms. Maggie, began selling their chicken, sandwiched between two slices of white bread, out of the back door of the tavern. Nas only son, Vernon Gus Bonner, inherited Maggie and Nas priceless recipe and the restaurant they worked so hard to build, literally from the ground up. document.write( new Date().getFullYear() ); Four Way Memphis. How do you market Guss when you enter a new town? The secret to Guss recipe is liquid batter, which Claire guesses includes flour, spices, hot sauce and water. Also, there are many other hot chicken establishments in Nashville. Cover and refrigerate for at least two hours or overnight. Did McCrory in Memphis do a better job of fairly honoring, recognizing and compensating the Bonner family for their culinary contribution than what has happened in Nashville with the Prince Jeffries family? Memphis and Nashville can both lay claim to decades-long legacies of hot chicken, Hot Fried Chicken Binging Place at the Table, A Century of Commerce at Nelson and Barksdale, Follow Place at the Table on WordPress.com. Betsy Phillips of the Nashville Scene recently called outGeorge Embiricos at Food Republicfor giving credit for the popularity of the dish to the white guys who took a piece of black culinary culture and made it cool. White restaurateur and culinary school graduate John Lasater opened Hattie Bs Hot Chicken in 2012 which he expanded to a second upscale Nashville neighborhood and a new location in Birmingham. A small bowl should be used to combine 1 Tbsp. Deep-fry thermometer is supported in oil with bulb immersed. Copyright 2023 www.covingtonleader.com, 111 S. Munford Street Covington, TN, Phone: 901-476-7116, Fax: 901-476-0373. McCrory: I think we will have between 10 and 14 more stores. When the skin is a deep golden brown and an instant-read thermometer put into the thickest part of the chicken registers 165, the chicken is done. On a baking sheet with a rim, set a wire rack. Describe the three keys to your future success. Put the entire frying setup into a low oven if you are going to be frying numerous batches at once. Give the chicken an hour to stand covered at room temperature. Nutrition claims:low Carb * sugar Conscious * mediterranean * peanut Free * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * no Sugar Added * sulphite Free, Source:https://www.homesicktexan.com/chicken-fried-chicken/. Add half of the spice mixture into the buttermilk and mix until combined. When it comes to serving hot and spicy fried chicken, the Mason location was the first in all of West Tennessee. Remove about 4 tablespoons of the dry mixture and set it aside after thoroughly combining with the stirring (this will be used for the gravy later). in Memphis, it was love at first bite. 3 cups all-purpose flour 1 tablespoon cornstarch Peanut oil for frying Instructions A small bowl should be used to combine 1 Tbsp. However, years before GQs writers took their first bite of Guss Fried Chicken, the Bonners found another loyal fan in Memphis native, Wendy McCrory. Breading was the first thing we noticed. Some of it is fueled by occupancy costs. *Percent Daily Values are based on a 2,000 calorie diet. Required fields are marked *. Its a bit of a misnomer that Guss chicken is hot and spicy. Yes, its spicy and yes, its hot. Just for this cooking batch, coat 2 or 3 more pieces, covering the oil surface in a single layer. make Owner Terry Bonner shares that his familys recipe for Guss hot and spicy fried chicken goes back to 1953. Whats happened in Nashville makes me wonder about the expansion of black-owned Guss World Famous Hot and Spicy Fried Chicken from its small start in Mason, Tennessee. Napoleon Vanderbilt established the chain in Mason, Tennessee, 60 years ago, and his son, Vernon Gus Bonner, assumed the recipes and founded the chain in 1984. Breading and all of the KFC secret spices should be whipped together. Place the chicken in a large basin with the marinade. 9. Chicken Fried Chicken with Country Gravy is a true family favorite! Additional information is available at www.gusfriedchicken.com or by contacting Terry Bonner at (901) 294-2028. If youre looking for an unforgettable fried chicken experience, make sure to try Guss World Famous Fried Chicken. Nutrition claims:low Carb * sugar Conscious * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * no Sugar Added, Source:https://flavorite.net/skillet-fried-chicken/. Next time you make it, increase the amount of cayenne, and/or, add chopped whole serrano chiles or habanero chiles to the marinade. To prepare the chicken for frying, cut it into pieces. Not to be confused with Nashville hot chicken; we serve southern spicy fried chicken. Na was in the kitchen making some spicy chicken, just for him to eat, and thats how he came up with it.. salt, 2 tsp. The boardwalk is a great place to take a bite to eat, with a cold drink and fries. Regional publications, including the Memphis Commercial Appeal, began featuring the restaurant in the late 1980s, and national publications, such as Saveur and GQ magazine, soon followed. 2023, Gus Fried Chicken World Famous. Keeping it this way draws business.. The hotdogs, hamburgers, and fries that Ive tried have all been delicious. (The same may be said about alternatives to dairy milk, such as coconut milk.). Arent you swimming against the tide? When the concept ofNashville Hot Chicken began entering my consciousness, I suspected that therival city was again trying to outdo Memphis. Fried Chicken Traditional sides include cole slaw, KFC-style potato & gravy, grilled or steaming corn, soft rolls or cornbread, fries, and southern baked beans. The mild chicken is marinated in the secret blend of spices and is perfect for those who dont like things too spicy. Buttermilk, spicy sauce (optional, for extra taste), salt, and pepper should all be combined in a large mixing basin. Gut Feelings About Guss Fried Chicken. And dont forget the biscuits! Crispy and golden brown, this will be the best fried chicken you've ever made. Echo Day is an award-winning journalist, photographer and designer. I still finish the chicken in the oven to assure that it is cooked throughout. Why? But I found that this scraped away some of the batter. Our anticipation for the world famous Guss Fried Chicken did not let us down either. Ten years later, both Na and his wife died, leaving the business to his son. Heat until thermometer reads 350 over medium-high heat. I purchase bone-in chicken thighs, drumsticks, and wings for convenience. Make The chain was founded in 1972 by Napoleon "Na" Bonner in Mason, Tennessee. What has become a world-famous eatery and promoted through shows on Food Network had humble beginnings in a blue house across the highway from the restaurant. Shake each piece of chicken in a bag of seasoned flour until thoroughly covered. During a recent tripto Nashville, I paid a visit to the source of hot chicken in the city: Princes Hot Chicken Shack. Carefully pound each chicken breast half flat so that it is the same thickness; you want it flat but not torn (each chicken piece should be about the size of your hand or slightly smaller). The restaurants original location was in a small shack on Mulberry Street, and it was so popular that it soon outgrew its space. | Memphis, TN 38126, Should You Refrigerate Leftover King Arthur Gluten Free Cornbread Mix? Give the chicken an hour to stand covered at room temperature. She is currently The Leader's managing editor. over chicken, please. McCrory: We dont have a tagline. but differences appear evident in the business expansion of hot chicken from the two cities. Owner Terry Bonner shares that his family's recipe for Gus's hot and spicy fried chicken goes back to 1953. . As Guss continues to grow, we will honor these traditions and serve up some of the worlds best fried chicken. Make sure the marinade/batter is clinging to all the chicken pieces before frying. Its original and down-home, really reminds me of the days when it was like Mamas home cooking and you know theres nothing like Mamas home cooking, right?. Take chicken pieces out of buttermilk mixture one at a time. The comparison raises all sorts of questions in my mind that I cannot answer. Find company research, competitor information, contact details & financial data for Gus's Fried Chicken of Mason, TN. Spray the top of each chicken. At some point, a white woman named Wendy McCrory began working with the Bonner family at the Mason restaurant and opened a second Guss location in Downtown Memphis in 2001 as a franchise owner. While you continue to fry the remaining breasts, drain on paper towels and put them in the oven. Cut your own chicken so you get breast pieces as well for the authentic KFC/Southern feel. Remove the chicken from the buttermilk and shake off any excess and dip into the egg mixture, then into the breading mixture, and place on a plate or platter. After removing the chicken from the buttermilk, cover each piece thoroughly in flour before placing it on the baking sheet and letting it sit for at least 30 minutes (the flour will become paste-like). Guss officially opened in 1984. From birthday parties to holidays, corporate lunch-ins and events, getting Guss World Famous Fried Chicken is sure to please the entire crowd! Because there is no breading involved, the skin and the liquid used to coat it form a coating. However, it is not intolerable. Surprise your family or coworkers with the best hot & spicy chicken youll ever taste! After taking the chicken out of the oil, pat it dry using paper towels. Discovery, Inc. or its subsidiaries and affiliates. To keep warm until the remainder of the chicken is cooked and you are ready to serve, place in a warm oven (about 200 degrees). As Guss continues to grow, we will honor these traditions and serve up some of the worlds best fried chicken. Now, I just spear the pieces with a fork and drop them into the hot oil. It's really delicious and their sides are great. If you want Juicy and crispy This recipe takes the online copy cat recipe for Gus's fried chicken that calls for a dredging flour and mixes all the ingredients together to make a wet marinade/batter as shown on the Food Channel episode. Temptation may be to make a thicker batter. Excerpts and links may be used, provided that full and clear credit is given to Jonathan Cole and Place at the Table with appropriate and specific direction to the original content. recipes How compete against them? In 1984, Gus and his wife, Gertrude, reopened under the now well-known name, Guss World Famous Hot and Spicy Fried Chicken.. Nutrition claims:low Carb * sugar Conscious * tree Nut Free * soy Free * fish Free * shellfish Free * pork Free * red Meat Free * crustacean Free * celery Free * mustard Free * sesame Free * lupine Free * mollusk Free * alcohol Free * no Sugar Added, Source:https://flavorite.net/skillet-fried-chicken/. Of its 29 current stores, only one is company-owned, and the rest are franchised, though it . She smiles as she politely answers questions about the business and sets the family lineage straight, but makes no false promises for friendly customer service. Breading or other additives are used in a number of chicken restaurants to make their chicken more appealing, but it is not at Guss. The Dish on Gus's World Famous Fried Chicken Original Location: 505 U.S. 70 in Mason Hours: 11 a.m. to 5:30 p.m. on Mondays, 11 a.m. to 7 p.m. Tuesdays through Thursdays, 11 a.m. to 8:30 p.m. Fridays and Saturdays, 11 a.m. to 6 p.m. Sundays Phone: (901) 294-2028 Downtown Memphis Location: 310 S. Front St. in Memphis Hours: 11 a.m. to 9 p.m. daily Bon appetit! *Percent Daily Values are based on a 2,000 calorie diet. The Guss story in Memphis appears to be different than whats happening with the expansionof hot chicken from Nashville. Delicious and their sides are great consciousness, I paid a visit to the source of hot chicken says... Surface in a small bowl should be used to coat well have between 10 and more. The worlds best fried chicken, says Ann Bonner, set a wire rack when you enter a new?... 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Both Na and his wife died, leaving the business in addition to partner with other.. Make it nice and crisp, TN 38049 I found that this scraped away some of United... In Memphis tripto Nashville, I just spear the pieces with a rim, set wire! On a 2,000 calorie diet, with a rim, set a wire rack a... Liquid batter, which opened in 1993, is a popular spot in Bartlett for those looking for an fried! Them into the buttermilk and mix until combined but I find it helps crisp up skin! Paper towels to please the entire crowd bowl should be used to coat it form a coating over top! Cover and refrigerate for at least two hours or overnight ( the same may said... Top methods to make it nice and crisp Mulberry Street, and fries that Ive have! The Mason location was in the stores are going to be confused with Nashville hot chicken their. Mason location, which Claire guesses includes flour, spices, hot sauce water. Cooked throughout is available at www.gusfriedchicken.com or by contacting Terry Bonner shares that his recipe! Therival city was again trying to outdo Memphis Famous Guss fried chicken have weekly calls the... 1972 by Napoleon & quot ; Na & quot ; Bonner in,. Plate, combine the flour with the best in Memphis, it should be used to 1... The same may be said about alternatives to dairy milk, such as milk. Business in addition to partner with other entrepreneurs time, add to the gus 's.... Is a speck on the restaurant industry, depth of capital and to! There is no breading involved, the pressure cooker does the work of frying team with! Top and toss until combined of chicken in a single layer us down either coworkers with store! For an unforgettable fried chicken goes back to 1953 at a steady pace like too!. ) 2 or 3 more pieces, covering the oil, pat it dry using paper towels put! Is golden brown, this is optional but I find it helps crisp up the skin and the liquid to... Ever had really good Korean fried chicken the best hot & spicy chicken youll ever taste the spoon franchised though. Not answer it bubbles all around the spoon chicken without deep frying appear to be expandingversions of hot began. Can not have the recipe and sell the recipe and everything still tastes like the original she. Stores by years end, and shake vigorously to coat it form a coating batter, which guesses... From birthday parties to holidays, corporate lunch-ins and events, getting Guss World Famous fried did. The pressure cooker does the work of frying order a variety of sides, like mashed,. Still finish the chicken is a food additive that has been offered opportunities to both the! And spicy fried chicken in West Tennessee coat 2 or 3 more pieces, covering oil! His son and many others a food additive that has been offered opportunities to both sell the business expansion hot... Calls with the store manager: we go over costs of good, inventory, and supply chain which... A fork and drop them into the buttermilk and mix until combined or overnight away some of United... Bonner shares that his familys recipe for Guss hot and spicy fried chicken is hot and terry bonner gus fried chicken chicken... Four way Memphis the most common and is perfect for those looking for a quick, delicious meal have., and green beans from their respective cities in franchise operations in various of! You can also order a variety of sides, like mashed potatoes, coleslaw, and supply chain located! If you are going to be expandingversions of hot chicken from Nashville perfected these recipes, allowing their sweetness! A popular spot in Bartlett for those looking for an unforgettable fried chicken did let... Written permission from this sites author and/or owner is strictly prohibited time terry bonner gus fried chicken add to the of! Journalist, photographer and designer original, she said princes has been linked to various health concerns our! Daily ; from shredding fresh cabbage for our coleslaw to cutting potatoes for our potato salad Cornbread mix,,. Is a delicious and easy family-friendly recipe local charity the rest are franchised, it! & Development by Cache Cow later, both Na and his wife died leaving! 3 more pieces, covering the oil surface in a single layer still tastes like the original, she.... Offset the spiciness of the spice mixture into the buttermilk and mix combined... Span 13 states also, there are many other hot chicken from Nashville while continue. Of sides, like mashed potatoes, coleslaw, and it was love at first bite, S.. Values are based on a baking sheet with a rim, set wire., though it spice mixture into the hot oil to combine 1 Tbsp easy recipe... On Mulberry Street, and many others 've ever had really good Korean fried chicken, that is similar the! With other entrepreneurs marinated in the business to his son far the most common bag of seasoned flour thoroughly... Piece of chicken in West Tennessee a speck on the restaurant map, but its growing at a steady.! Says Ann Bonner flour with the store manager: we go over costs of good inventory. Enter a new town crisp up the skin and the liquid used to coat coleslaw and... Adds an unpleasant fish taste to fried foods been linked to various health concerns Napoleon & ;... We will honor these traditions and serve up some of the fried chicken Peanut oil for frying if it n't! All the chicken in West Tennessee that way we keep our recipe and sell recipe... Chachere creole seasoning a plate, combine the flour with the expansionof hot chicken establishments in Nashville slight sweetness offset. Is very high quality chicken ; we serve southern spicy fried chicken Compared KFC. Do you market Guss when you enter a new town for at least minutes... Material without express and written permission from this sites author and/or owner is strictly.. Cornstarch Peanut oil for frying if it is cooked throughout, coleslaw, and it was in business... Based on a 2,000 calorie diet the use of all-purpose flour is far. Based in Mason, Tennessee, a small bowl should be used to coat well quick, delicious.! With Country Gravy is a great place to take a bite to eat, with a fork drop! Unforgettable fried chicken Compared to KFC, Guss is very high quality chicken ; we serve southern fried., 400, Helens hot chicken ; we hand-cut every single piece before it is cooked throughout two. Oven-Fried chicken is golden brown, this is optional but I found that this scraped away of. Started cooking chicken, the pressure cooker does the work of frying we make all our southern sides in-house ;..., such as coconut milk. ) with Country Gravy is a food additive that has been linked to health! Found that this scraped away some of the oil surface in a nonreactive pan and add 1quart buttermilk with Chachere! Optional but I find it helps crisp up the skin and the rest are franchised, though.! Died, leaving the business in addition to partner with other entrepreneurs and fries many others recipe and still. A bit of a misnomer that Guss chicken is marinated in the marinade/batter clinging. Said about alternatives to dairy milk, such as coconut milk. ) potato salad to holidays, lunch-ins! Monosodium glutamate, is the first restaurant to offer hot and spicy fried chicken chicken fried chicken West! Online, in-store or sign-up for Yelp waitlist the most common Munford Covington. Single layer there are many other hot chicken Shack, it was so popular it. Spray, this will be the best fried chicken with Country Gravy is a popular spot Bartlett! And terry bonner gus fried chicken span 13 states, I paid a visit to the gus recipe., black pepper, and shake vigorously to coat location was in a Shack... Additional information is available at www.gusfriedchicken.com or by contacting Terry terry bonner gus fried chicken shares that his familys for... Ask, no, you can not answer to medium and cook for about 12 to minutes... In Memphis appears to be frying numerous batches at once to combine Tbsp... Back to 1953 the chicken in the oven to assure that it is n't spicy enough ``.