He simplified the commodities business like, oh, I understand it now. Peter Feigin: It was, I don't know a better way to say it other than, grassroots. John: You talked about your Masters of the Universe being your partners and owners and really some of the brightest people on this planet which of course, thats true. I think if nothing else, it changes the awareness, the sophistication, and the business operations of the way players will position themselves and the way theyll market themselves. Im sure somehow our paths will cross. Michael Red: If you had to go back to your 16-year-old self, what advice would you give your 16-year-old self? They all had the space, they're at Disney, they have all the amenities. And I think it was like a checkpoint for us certainly, but for the whole country on like, "Boy, this is one of those inflection points that we've got to make matter in a big way." Peter is a serious businessman and an hilarious friend. What would you be doing? We had weekly calls. We should put our own definitions and we should continue to improve." Are you now being used as a paradigm by other team presidents, GMs owners that are looking to you and coming to you for advice or for just pearls of wisdom of how can we do it because heres where we sit in baseball or in football or in basketball because they want to follow this amazing path and journey that you guys have created there? But kind of like would say I kind of got to play through high school college with just grit and will and really like persistence and relentlessness. But this is literally a business based on humans and psychology and emotion and how we feel every day. But his primary challenge is to build a bridge from that world to the real world that includes a home town that is torn by strife and economic stress and forge a connection with a state that has distanced itself from the . Thats just what a joy. And if youre a fan of the show dont forget to follow to hear new episodes, and Rate or Review us wherever you tune in! One was to have the keys to the gym and the other was to have the keys to the gear closet to get it done. Feigin, who had held executive positions at Madison Square Garden, Marquis Jet Partners and NetJets, packed up his New York home and went to Milwaukee in 2014. Peter Feigin: I think we have a good structure with Jon Horst, who's really our GM and kind of really runs the basketball day-to-day. Peter Feigin, president of the Milwaukee Bucks in Wisconsin, was interviewed by a reporter from NBC affiliate TMJ4 News in his car outside of the team's Fiserv Forum after the Bucks were confirmed . And have you seen that shift a little bit in the city since Milwaukee is kind of spearheading that, the Bucks? John: I dont want to skip over that. And I think my job is kind of the overall business and operations to go is a rapport with them that again, in the best case I always think an NBA player, this is a human business. Now, the lockdown has forced some of The Runs longstanding members to confront their athletic mortality. Its kind of like the unwritten rule: Dont argue about anything. Like its going to streaming, its going to over the top, that is a huge change from all these local teams depending and getting guaranteed large dollar values for regional sports deals. And Khris parks in a handicap space, because five minutes he's in. Because are they getting too sophisticated too early in terms of their value enterprise? And we skewed higher than most NBA teams. And we come from a city that's the urban city is 40% African American and probably 20% Hispanic, right? The Bucks are currently in position to make the playoffs for the second straight year and third time in four years since Feigin and friends took over. They just happen to be huge group buys of 200-300 people with Greek flags behind the visiting bench. The entire Saturday morning crew has done a few Zoom calls. I've got two brothers, my mom, my other family member. We closed our restaurants down. They have been through a system, if nothing else, highly competitive basketball for the last 12, 14 years, including kind of being shelled up in college, and what the pros are. Talk about the special, the specialness of how you were involved with designing the championship ring, because theres a lot of thought that you guys put into that ring. Peter Feigin: And you create this really confusing, frustrating, challenging environment that, Mike, when you were playing, maybe you had a few performance psychologist. Peter Feigin: Yeah. I wanted to eat some. Youre physically building an arena, a district, a template for success. Peter Feigin: Well, I think, like you talked about the opportunity for a great historic organization like this to embrace a former Olympian, it's all-star, like a person who's current in the game and really is an asset. And like, "Hey, you got to hear my idea," or something. In a 10 year phase, I started with a startup with Marquis Jet, with Kenny Dichter and Jesse Itzler who started the business and came from sports. We hired an unbelievable CFO. Peter: Yeah, so I think its here and I think its all about the customization, right. Step one was complete. John Shegerian: This edition of the Impact podcast is brought to you by ERI. He perpetuates a culture that attracts like-minded people to him. How do we attack every day with how can we resource everybody who works here to be able to do their job very well. Youve collected all this human capital, both starting and back up. You cant imagine. What has it meant to you to bet on yourself? He continues to build civic and business relationships around town through face-to-face interaction. We got here and kind of the first job was to look for a site and the second job was to really get public backing to build an arena, to demolish the Bradley Center and build a new arena, which were monumental big things to happen. Thats the biggest change is the regional sports networks have changed dramatically. Peter: Yeah, what really worked for me is I think I was just insatiably curious. It is the "snow equivalent to STORM SHIELD" - a great new product that gives you high resolution snow forecasts for any part of the nation! Michael Red: Were you always a risk taker or was that cultivated in your household or where did that risk taking ability come from? Now, he's the chair of the 2017 Greater Milwaukee Heart & Stroke Walk/5K Run, which is Sunday at Veterans Park . Peter Feigin: So I think we have that balance. So, I'm, as you know, extremely excitable and just want to kind of attack it and love the challenge. John: Talk about and want you to share a couple of thoughts about Warren Buffett and that whole deal. I'm so proud for his development. Because I don't think we're really worried about kind of like we would think half a million people are going to die, that what would happen to hospitals and ICUs and things like that. There's always joking, a lot of joking and the team, the organization from what I've heard and know of you is that they really, really, really appreciate your leadership within the organization. I love our chances this year, sincerely. Literally the world, like across European soccer, across everything, for people to at least stop and think. Not like how to just excel in basketball. Well, you got to be beyond on top of your game. Revolutionizing the talent booking industry with thousands of athletes, celebrities, entrepreneurs, and business leaders. We can expose it as like, "Here, we're the example in Milwaukee." Let them know they're part of the family. Where does it sit? It keeps on changing, but we've got to be able to pivot and understand when we're out of balance. We happen to have like the largest kitchen in the state of Wisconsin. Its certainly an example of how do you keep the entrepreneurial spirit in an organization and what better way to do it with chicken, and its great chicken. What are the balances of management, of coaching of anything else? I really think its kind of a cycle of selflessness and kind of best practices. Maybe I'm biased, but knowing you and seeing what you've done with the Bucks. "Scott Walker was just at the beginning of a presidential campaign. John: Talking about teaching, we have 15 years of this podcast, so we have thousands of young people around the world that actually tune in and listen and when we have someone like you on, Id like to ask you this. None could have anticipated how it would grow over the years, or the motley crew of characters who would be drawn to it. I suggested a lot of people who would be great presidents, and lo and behold, none of them worked out to do it, so I think they had to default to me to run the company.". In business it takes a real challenging of like where your growth is going to come from I in a big way. But for us, it's kind of like, "How do we make an equal playing field? A, if you werent doing this and I know this is a dream job. Theres no complexity. Basketball, Bradley Center, Bucks Gaming, ESports, Giannis Antetokounmpo, Greece, Herb Kohl, Jamie Dinan, Jason Kidd, Marc Lasry, Milwaukee, Milwaukee Bucks, NBA, NBA 2K League, Peter Feigin, Scott Walker, wes edens, Wisconsin Entertainment and Sports Center, WNBA Star Breanna Stewart Talks NBA 2K22, Her Sneaker Game And Becoming A Mom, Denver Educator's Inspiring Work With Black Youth Catches Attention Of Jamal Murray, Nikola Jokic, After Doctors Save Coach's Life From Covid, Players Pay It Forward -- And Earn Special Surprise, 'Space Jam: A New Legacy' Has Something For Everyone, Copyright 2023 Sports Media Ventures, Inc. All Rights Reserved, Wisconsin Entertainment and Sports Center. That's right. This is a small town, even though it's a big city. Michael Red: That's great advice. When he called Milwaukee "the most segregated, racist place I've ever experience in my life" in 2016, Feigin was just being a straight shooter intent on improving the neighborhood. Peter: NIL has no guardrails, no anything whos getting paid what? You build this infrastructure and skill set that is geared toward a championship. That's kind of a surreal experience in NBA arenas.". All right. Peter Feigin: Yeah. I think that's something that you work with every day. We dont compete against each other in arena revenue and local media revenue. Its not really in a place where I could tell you, like, hey, heres our growth potential. So, how do you navigate the ship through waters you've never been through before? A lot of storytelling and symbolic, and its been 50 years between championships. Youre the ultimate insider. But it was so much fun. It has huge value and its paid huge returns for us. Peter Feigin: They're like, "Peter, don't double think anything. But I think its more the fun, the story. Now, youre talking to your wife and your children and youre moving from New York City to Wisconsin. It will host 200 events each year with the Bucks and Marquette men's basketball as anchor attractions. I mean, that's like, I mean, literally over and over and over again, relentlessly, the whole team to get it done. "Can you imagine? Peter: Hes was in consumer products. Just try to be quiet. Make this the best operation, the best facilities and the best place to be, because we're going to go compete with everybody to win a championship. How can we help each other and learn from each other? Talk a little bit on a fun topic, when I was reading up about you and the team and everything else, I read about this new venture you guys got going over in Wisconsin called the Cluckery and I got hungry looking at the website and looking at the menu. And the Milwaukee Bucks players were the catalyst for that to happen in a big way. We stopped operating. And I don't know how many people know this, towards the end of his life, he really kind of did exhibitions, talks, and meetings literally until the day he almost died and traveled the country and the world as really kind of an incredible role model with an incredible story. By form, I think your strength of your network is as strong and as smart as you can possibly be. On the team, it takes extreme like investment to keep it. People who do argue are kind of not allowed back.. As a subscriber, you have 10 gift articles to give each month. Last year, he was sidelined for several months while he recovered from an eye injury he had sustained in The Run. How do we think about marketing around the world? Its hundreds of rings. Talk about that process. Woodhouse had no idea what to expect. So, these guys are thrown into a world where they're responsible for everything, they assume they know everything, and what their experience is. Youve done it all. On June 23, 2021, team president Peter Feigin offered the First Take hosts a personal tour of. If you're going to go look at teams, grab my brother. He's bigger, Giannis is even outside of the country than he is inside of it. So, we continue to want to make this a place where players are like, "Shit, I've never been treated like this.". Michael Red: The podcast, as you know, is all about betting on yourself and talk about what that means to you, Peter, like betting on yourself. Peter's Hairless Twin is a twin brother Peter Griffin keeps locked up in a storm shed. Peter Feigin: And then, one of the more proud moments in pro sports, we lead a boycott to a game, that becomes really a pause for the entire world. Feigin's twin brother, Daniel, is director of the upper school at New York City's Trevor Day. President Peter Feigin tells the 'The Claman Countdown' how the Bucks franchise has impacted the local economy Bucks president Peter Feigin said Friday that the team is going to use the. Peter: did active, to get in. We heard it straight from. I talk about it all the time with my wife, with my brother, with everything. John: No question. We thought we were a progressive, pretty forward thinking organization. Talk about all the nuances and the dynamics and the pressure was to lead through COVID. Peter Feigin: And how we almost flaunt it in a good way and it's kind of easy. For naming rights, Feiginsaid the franchise is looking for an international brand willing to spend $7 million to $10 million annually for 20 years. Peter, talk a little bit about the future. Theyre the worst. And the family went into the most unique times that we've ever seen in our lifetime a year ago. When you are visioning this out, like you just said, human capital, a new physical capital, on the court, off the court, what were you using both singularly as you, as Peter Feigin goes, but also with your partners and the private equity guys, what were you using as your role model? Peter: is youve got to have so many opportunities and different variations to really, to really acquire different types of fans. In July 2015, Feigin basically introduced himself to Wisconsin lawmakers with a stark proposal: If $250 million in public funding was not approved -- Edens, Lasry, third owner Jamie Dinan and Kohl had already combined to put up $250 million) -- the NBA would exercise its right to buy back the Bucks from the new ownership group for $25 million more than it had paid Kohl. Kevin Draughon, who participates in the games, sat with Dylan Feigin and her brother, Jackson. The arena was, if the arena didnt happen, nothing happens, and that was a public-private. Peter: The ice cream truck. Peter: Wow. Ive got two kids Im working as, Id say a consultant, helping to put together a business plan. Msgr. Peter Feigin: So, my job is pretty simple, like how do I build the trust with them? Now youre on the journey. Number one, growth is so exponentially outside the us, which is like really interesting for NBA basketball, for participation, for media, for social consumption. And obviously, you have dealt with a little bit of this with Sterling Brown a couple years ago, so you guys happened to prepare for this a little bit. It really is. It has just been introduced for iPhones, but we are working on the Android version! Talk about the importance of having diversity in the front office particularly. You can follow Peter on Twitter at PFeigin. We built an infrastructure, to our owners' credit on, they made it really simple. always network, and in my chance, it really happened with my identical twin brother who was running a private school in New York, which all of Marc Lasry's and Wes Edens's kids went to. Peter Feigin didn't go looking for his job as president of the Milwaukee Bucks. Because I hadnt worked in, Id worked in New York city. Peter Feigin: And for a year of that, I kind of dropped everything and just kind of toured the country with an organized schedule, kind of understood the revenue part of it, kind of do. This material may not be published, broadcast, rewritten, or redistributed. Well, a year ago, yesterday, we went to zero. I know you love gear more than anybody. I mean, now that I worked for three owners that are kind of in finance and private equity and guys who take real big bets and everything, I don't know if I was so much of a risk taker as I was kind of attention deficit and impulsive. Now youve been to the top of the mountain. Peter: professionalized on a revenue basis, so yeah. And you do it, for us, kind of my job was to be that rock and support and think about if you told me that 50% of my time would be spent on making sure everybody is okay. And to think it all started at a private school in New York City. And that, small short less than a year instance kind of just opened my eyes to like, "Oh, my God. This is a human business. Over the years, The Run has become an indispensable part of the players weekend routines and a socioeconomic hodgepodge. Hear my idea, '' or something businessman and an hilarious friend,... Attracts like-minded people to him of fans with Greek flags behind the visiting bench than... We help each other in arena revenue and local media revenue sustained the. Here to be beyond on top of your game and symbolic, and relationships! Building an arena, a year ago, yesterday, we went to zero really in a big city may!, do n't double think anything arena didnt happen, nothing happens, and business relationships around town through interaction... To you by ERI team, it 's a big way revenue and local media revenue, to,... You 're going to come from I in a handicap space, they have all the time with my,... 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