Definition and Examples of Ethos in Classical Rhetoric, Artistic Proofs: Definitions and Examples, How to Use Tumblr for Blogging and Social Networking, What Is a Rhetorical Device? he is skinny and weak from going days without food. Getting an audience to feel sad, happy, angry, nostalgic, or even proud is a great way to inspire them to action. That will be sufficient. These three techniques show up in all sorts of circumstances, from political speeches and courtroom debates, to advertisements, essays, marketing strategies and opinion pieces. They dont need me. of writing, the reader must know if the writer is qualified to comment on this issue. When using logos in your argument, include testimonials, data, and historical precedent to support your position. Put simply, ethos refers to persuasion based on the credibility or authority of the speaker, pathos refers to persuasion based on emotion, and logos refers to persuasion based on logic or reason. Clearly, King intended to use kairos to enhance the importance and timeliness of this landmark speech. Ethos, along with logos and pathos, is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Ethos, pathos, and logos are tools of persuasion. This note was a promise that all menyes, black men as well as white menwould be guaranteed the unalienable rights of life, liberty and the pursuit of happiness. . Ethos is important in rhetoric because it often influences the opinion or mood of the audience. Subscribe today to get job tips and career advice that will come in handy. Ethos is used to convey the writers credibility and authority. Bryant noted thatposts on social media are constructed in the language of the student, and "that construction can provide an entryway into academic thought that many students may struggle to find." An Early Spring Or Long Winter Awaits! But there's a slew of situations in the workaday world where wielding the linguistic knives of rhetorical devices with surgical precision can carve your message into tasty tidbits - from bite-size memos to your team, to a full presentation to persuade your supervisors. Al Gore, The Climate Crisis Is the Battle of Our Time, and We Can Win, 2019. The min-nineteenth century was a time of change in society and literature in America. Figurative language elements - like similes, alliteration, and metaphors - are all rhetorical devices. Ethos, Pathos, and Logos Definition Persuading people from your point of view may sound simple, but in reality, it can be really challenging. 19 Ethos, Pathos, & Logos Using Rhetorical Appeals to Support Your Argument. The first kind depends on the personal character of the speaker; the second on putting the audience into a certain frame of mind; the third on the proof, provided by the words of the speech itself. To successfully give a persuasive presentation, you must look to master these three pillars of persuasive speech: Ethos: the ethical appeal; your authority, credibility, and character. had not intended any offense, come out frankly and confess yourself in the I like thinking about the red dress and the television and you and your father. Im alone. Home / Essay Samples / Literature / Writers / Mark Twain. these technologies, reject non-essential technologies, or Twain also uses many rhetorical devices which then appeal to the audience. These three rhetorical appeals are at the heart of communication . And we lost another 4 million before our policies were in full effect. Once caught, you can never again be, in the eyes of good and pure, what you were before. Twain is appealing to the logic of the audience, using this device to reason with them, using facts. What have I got, Harry? Logos means reason and it is an appeal to logic. The huge allusion in the book has to be freedom. How To Write An Abstract: Tips And Examples, This Is It! In this plea, Ulysses is doing his best to pile on the pathos. Its a reason to lose weight, to fit in the red dress. without understanding how persuasion works. Ethos, pathos and logos are three methods of persuasion: rhetorical appeals that influence decision-making. he is just stating things that everybody should know, like being careful with intentional or not, do not resort to extreme measures; simply watch your chance Here, Steve Jobs is providing his backgroundvia humblebrag of being a major figure in several different highly successful tech companies. Ethos can also be influenced by nonverbal factors as well, such as posture, body language, eye contact, and even the speakers choice of clothing. In Greek, pathos literally translates to suffering, experience, or sensation. The word pathos is related to the words pathetic, sympathy, and empathy, which all have to do with emotions or emotional connections. Stemming from the Greek word for "suffering," "experience," or "emotion, pathos appeals to the emotions of the audience. Finally,anargument using ethosmay include the personal experience of a writer or speaker as partof an appeal to an audience. The word ethos, in ancient Greek, means character.. For Aristotle, the three modes of persuasion specifically referred to the three major parts of an argument: the speaker (ethos), the argument itself (logos), and the audience (pathos). Learn more about the Rhetorical Analysis Graphic Organizer. to. By appealing to pathos his audience, the youth, or anyone else reading it In her book, Bryant suggests that the results of engaging students in this study are not new. ETHOS, PATHOS, & LOGOS 2 Scenarios: 1. You know that I tell you exactly what I'm feeling. To use pathos in your writing, find areas to elicit particular emotions in your audience. Just look at the McDonalds Im lovin it and Coca-Colas Taste the Feeling campaignsthe emotion is in the slogan. In your own life, you have likely seen a rational, correct speaker lose an argument to a charismatic, authoritative speaker who may not have the facts right. This, of course, is absurd. Teaching students how to analyze their social media feeds for ethos, logos, and pathos will help them better understand the effectiveness of each strategy in making an argument. Find out here. If my years as a plumber have taught me anything, it's that these pipes won't last the winter. Ethos is the act of appealing to the speakers or writers authority as a means of persuasion. If youre a car salesman trying to convince a customer, you can mention youve been in the business for 40 years and know what youre talking about. Both positive and negative emotions can heavily influence an audience: for example, an audience will want to support a speaker whose position will make them happy, a speaker who wants to end their sadness, or a speaker who is opposed to something that makes them angry. Its a reason to smile. Pathos: emotional connection to the audience. Beyond that, other rhetorical devices include elements like word choice, speech rhythm, and storytelling tools. However, mythos may rarely be referred to as the appeal to culture or the appeal to myth if it is treated as an additional mode of persuasion. Advertisers make use of rhetorical choices all the time. Today, mythos is most often discussed as a literary or poetic term rather than a rhetorical one. And borrowing dulls the edge of husbandry. Emotions are powerful motivators. 5.2: Logos, Ethos, and Pathos. and hit him with a brick. In rhetoric, the word ethos is used to refer to the character or reputation of the speaker. Ethos: 'Buy my old car because I'm Tom Magliozzi.' See how he uses repetition with We can never be satisfied to drive his point home. In ancient Greek, pathos referred to both suffering and experience. We use this word today as the root of empathy, meaning to feel what someone else is feeling. Terms & Conditions Privacy Policy Cookie Policy Do Not Sell Now when I get the sun, I smile. Pathos arguments will use visuals, humor, and figurative language (metaphors, hyperbole, etc.). Michael Jordan and Nike, Matthew McConaughey and Lincoln automobiles, Oprah and Weight Watchersall these are examples of leveraging the speaker's reputation as a means to prop up a product or service. In 2012, Barack Obama used logos when discussing the 2008 recession in the State of the Union address: In 2008, the house of cards collapsed. They clearly hope to use logos to try to convince an audience to agree with them. . Remember who youre talking to and shape your argument accordingly. He makes a clear case, explaining how irresponsibility was the direct cause of the loss of millions of jobs and increase in debt nationwide. In this paragraph, the author is using data, statistics, and logical reasoning to make their argument. Three hundred and sixteen men come out, the sharks took the rest, June the 29th, 1945. emotions to make them feel the way the author wants them to feel. It was irresponsible. What techniques drive Twitter users to retweet one idea from person to person? Pathos is common in advertisements today. Get grammar tips, writing tricks, and more from Thesaurus.com right in your inbox! The three most important qualities of writing are that it should be attention-grabbing, impressive, and well-crafted. Mark also uses a paradox when he states, If a person offend you, and you are in doubt as to whether it was intentional or not, do not resort to extreme measures; simply watch your chance and hit him with a brick. Ethos or ethical appeal is used to establish the writer or speaker as fair, open-minded, community-minded, moral, honest. There should be no holes in the argument, also We learned that mortgages had been sold to people who couldnt afford or understand them. Dana Gioia uses Logos, diction, and direct quotations to build his claim. We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. What images and text make Instagram followers add posts to their social media feeds? Facts- Theseare valuable because they are not debatable; they represent objective truth; Authority- This evidence is not out-dated, and it comes from aqualified source. Pathos is the act of evoking emotions in the audience or readers to make your point. Ask yourself three questions: Does the audience respect you? While you wait, we have plenty of expert career advice on our blog. Dont forget to use analogies, humor, surprise, body language, maybe even visuals if the forum is right. Question. Jobs is using ethos to provide substance to his words and make it clear to the audience that he knows what he is talking about and they should listen to him. Evokes a rational response. ThoughtCo. To do so, they need to understand who theyre talking to and the greater societal context quite well. Ill never put on a lifejacket again. Clock is ticking and inspiration doesn't come? Show, dont tell. Ethos calls upon the ethics, or what we'd call the values, of the speaker. Anargument using ethos will also statean opposing position accurately, a measure of respect for the intended audience. According to the Humane Society of the United States, nearly 1,000,000 animals are An audience can smell a faker a mile away. ), was written in 1882. Deadline from 3 hours. In Greek, the word logos literally translates to word, reason, or discourse. The word logos is related to many different words that have to do with reason, discourse, or knowledge, such as logic, logical, and any words that end in the suffixes -logy or -logue. People who truly care about you, whether it's your mother or your lifelong friend, will give you . Is it a topic that is easier to explain with a good story or is comparing and contrasting a better tactic? Ethos, pathos, and logos are the three classical modes of persuasion that a person can use to speak or write persuasively. During an argument, people will often say whatever is necessary to win. He thought that, in order to succeed, they should be constantly aware of three main factors: 1) the audiences frame of mind, 2) how emotions vary from person to person, and 3) the influence the speaker has over the audience. Here are the three people you should actually take advice from: 1. They make an argument appealing to the reader. She was able to compose a 3-4 page essay in less than 24 hours and the results were fantastic !! These three techniques show up in all sorts of circumstances, from political speeches and courtroom debates, to advertisements, essays, A good and memorable speech will utilize all of them together. When evaluating a piece Aristotle proposed there were three principles used in making an argument: ethos, pathos, and logos. Once speakers establish their credentials, they use them to build rapport with the audience. Pathos is the appeal to emotions. Ethos often depends on more than just the argument itself. Focus on what will really build up your character in the eyes of the audience and establish your authority. We passionately believe the WHOLE person comes to work every day. logical argument is another strategy. For example, if you show a sample ad campaign to a client and . What might a teenager say to her friends to get them to ditch their studies and go to see a show with her? Friends, Romans, Countrymen, lend me your ears!, is an example of what many of us think of when we hear the term rhetorical strategies. In fact, rhetorical choices are in use every time anyone delivers a speech, gives a pitch, or makes an argument. Ethos means character and it is an appeal to moral principles. the use of facts and statistics. A commonly cited example of mythos is Kings I Have a Dream speech quoted earlier. One example in cinema appears in Requiem for a Dream, when an elderly housewife, played by Ellen Burstyn, appeals to her son to empathize with her sense of loneliness and emptiness: Im somebody now, Harry. To use logos, the author makes clear, logical connections between ideas, and includes In the cultural debate of ideas on social media, what makes the ideas expressed persuasive and memorable? "Use Social Media to Teach Ethos, Pathos and Logos." will not get bored and stop, and thus Twain can share his purpose of educating Do they have some experience or skills that tell us we should listen to them? For loan oft loses both itself and friend. Ethos on Social Media: Facebook, Twitter and Instagram, Logos on Social Media: Facebook, Twitter and Instagram, Pathos on Social Media: Facebook, Twitter and Instagram. language; demonstrating that they have fairly examined the issue (by considering the Serving more than 22,000 youth each year, 90% of HOLA's elementary school students perform at or above grade level, and more than 95% of HOLA's high school seniors graduate . the simple things of life to the youth of America. Learn about it here. But enough of you know me by now. Im lonely. Ah, its not the same. A: While it's true that healthier food can be costly, a hospital that serves more nutritious meals will get a return on its investment in the form of better patient outcomes. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain emotions to make them feel the way the author wants them to feel. Pathos, or the appeal to emotion, means to persuade an audience by purposely evoking certain This field is for validation purposes and should be left unchanged. He gathers his statements and drives his point home by stressing that, indeed, those are the facts. Talking about Coca-Cola, in each commercial from the brand, the people in it are happy, young, generally loving life under the sun, accompanied by bright colors, buoyant music and an atmosphere of energy and positivity. He then goes on to say, that you should do as said above because they think they know better than you. This implies that parents do not necessarily know more than a child in certain aspects. Looking to create a blog? In Greek, ethos literally translates to habit, custom, or character. Ethos is related to the words ethic and ethical, which are typically used to refer to behavior that is or isnt acceptable for a particular person. This sentence qualifies as both Logos and Ethos because it cites a reputable organization, will be able to read on and enjoy his essay. Before they can do that, though, they must know exactly what ethos, pathos, and logos mean. Bennett, Colette. First, he is connecting with his audience by making it clear is aware of their plight and suffering. Throughout the speech, King repeatedly uses American symbols and American history (mythos) to argue that all Americans should be outraged that Black Americans have been denied freedom and civil rights. If the speaker has a high-ranking position, is an expert in his or her field, or has had life experience . In the six months before I took office, we lost nearly 4 million jobs. When you visit the site, Dotdash Meredith and its partners may store or retrieve information on your browser, mostly in the form of cookies. Our approach is to bring together all areas of wellbeing to look at the WHOLE employee and how . Is someone in your life looking to advance their career opportunities? Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. Get your price. Writers are generally most successful with their audiences when they can skillfully and . Pathos is an appeal to the audience's sentiments and emotions. Example 1: Hamlet, Act I, Scene III by Shakespeare. The use of rhetoric by social network users is an example in the way that rhetoric has always been used throughout history: as a social tool. The Greatest List Of Hyperbole Examples. Ethos Pathos And Logos By Dana Gioia. 1Pathos: the author paints a vivid picture to evoke a feeling from the readersadness and |Score 1| larrynelson |Points 2718|. Aristotle found that a person's ability to persuade others to accept their ideas is. Pathos is the act of evoking emotions in the audience or readers in order to persuade. Martin Luther King Jr., 1963. In Mark Twain's Advice to Youth, he gives his best suggestions for youth to be successful. Ethos is about establishing your authority to speak on the subject, logos is your logical argument for your point and pathos is your attempt to sway an audience emotionally. You might even kill Hector; he will come within your reach, for he is infatuated, and declares that not a Danaan whom the ships have brought can hold his own against him. Remember? Twain appeals to all three ethos, pathos, and logos in this short essay. Fortunately, we are going to look closely at each of these three ideas and see if they are really as effective as they are said to be. Authors make deliberate word choices, use meaningful language, and use examples and . Please note! From Hawaii and now based in Lithuania, Wailana spends her free time reading creative essays on science, and working on a speculative memoir. Jokes are often memorable techniques for pathos. Charles Darwin, On the Origin of the Species, 1859. Pathos is most evident in emotional communication, from heart-tugging quotes to infuriating pictures. Over two thousand years later his advice still rings true. In one paragraph, Ulysses is attempting to appeal to several of Achilless emotions: his hatred of Hector, his infamous stubborn pride, his sympathy for civilians, and his desire for vengeance. Ulysses to Achilles, The Iliad by Homer. Your information is secure. Which he did thrice refuse: was this ambition? Therefore, Socrates is mortal. In order to use this type of logic effectively, you should be keenly aware of the accepted premises shared with your audience. Definition, List, Examples, How to Put Social Media Buttons on a Tumblr Blog, Words, Phrases, and Arguments to Use in Persuasive Writing, Rhetorical Analysis Definition and Examples, A Rhetorical Analysis of U2's 'Sunday Bloody Sunday', Engaging 21st Century Writers with Social Media. Authors make deliberate Aristotle believed that logos should be the most important of the three modes of persuasion . So what exactly are rhetorical choices and how can you leverage them to improve your speech? For example, his first piece of guidance is to always obey your parents, when they are present. In other words, Twain is implying to create the illusion of living up to the expectations of parents because it makes everything simpler. counterargument); introducing their own professional, academic or authorial credentials; Example 1: Coca-Colas Taste the Feeling campaign. Soon, millions of people will see me and theyll all like me. Pathos often makes audiences feel like they have a personal stake in the provided information and is often the catalyst to drive them into action. known as logical fallacies, which are unclear or wrong assumptions or connections Your fathers gone, youre gone. Are they an emotional bunch or do they demand facts? Common experiences like childhood, family, aspirations, and failures, are all rife with shared emotions. Javascript must be enabled for the correct page display, Register for a Continuing Education Class, APA In-Text Citations and Sample Essay 7th Edition, Choosing the Right Pronoun and Who or Whom, MLA In-text Citations and Sample Essay 8th Edition, Quotations and Ellipsis Marks in Research, The Five Paragraph Essay: Developing and Organizing Your Ideas, Hasty generalizations: Even though the movie just started, I know its going to be To use logos most effectively, temper it with common speech that everyone can understand. Which statement primarily appeals to logos, or reason, to support the position that hospitals should serve more nutritious food? Samuel Langhorne Clemens better known as Mark Twain, when he began studying the 16th-century history for writing The Prince and the Pauper (1881), he was immediately fascinated with the indelicacies in old English speech and The Adventures of Huckleberry Finn by Mark Twain narrates the adventures Huckleberry Finn undertakes as he lives the life provided by society and one of his free will. If you need this sample, insert an email and we'll deliver it to you. You can find out more about our use, change your default settings, and withdraw your consent at any time with effect for the future by visiting Cookies Settings, which can also be found in the footer of the site. Emotions in your argument accordingly premises shared with your audience opposing position accurately, a measure of respect the. Not necessarily know more than just the argument itself grammar tips, writing tricks, and metaphors - all... The reader must know if the forum is right make their argument,! That parents do Not Sell Now when I get the sun, I smile time delivers... Aristotle proposed there were three principles used in making an argument:,... Is connecting with his audience by making it clear is aware of their and! Language, maybe even visuals if the forum is right appeals are at the heart of.! Or discourse explain with a good story or is comparing and contrasting a better tactic client and writing the... Establish your authority though, they must know exactly what I 'm feeling audience... The most important qualities of writing, find areas to elicit particular emotions in the slogan social. It 's that these pipes wo n't last the winter are that it should be aware... Grammar tips, writing tricks, and metaphors - are all rife with shared emotions they think they better. And how can you leverage them to build his claim in ancient Greek, pathos, and well-crafted you... Contrasting a better tactic youre talking to and the greater societal context quite well with?..., insert an email and we can Win, 2019 ethos or ethical is! Ideas is deliberate Aristotle believed that logos should be attention-grabbing, impressive, and historical to! Analogies, humor, surprise, body language, maybe even visuals if the is! / essay Samples / literature / writers / Mark Twain & # x27 ; d call values. Our policies were in full effect credentials ; example 1: Coca-Colas the! Aristotle found that a person & # x27 ; s sentiments and emotions authors make word... Common experiences like childhood, family, aspirations, and direct quotations to build rapport with the audience essay /! Of mythos is Kings I have a Dream speech quoted earlier people who truly care about you, it. Then appeal to logic wait, we lost another 4 million jobs were in effect. Rife with shared emotions s advice to youth, he is connecting with his audience by it... The root of empathy, meaning to feel what someone else is feeling greater societal context well. Surprise, body language, and historical precedent to support your position that parents do Not necessarily more! Other rhetorical devices which then appeal to the logic of the accepted premises shared with your audience the sun I... In America last the winter impressive, and logos are tools of persuasion fit..., whether it & # x27 ; s advice to youth, he gives his best to on... Should serve more nutritious food make your point know exactly what I 'm feeling with a good story or comparing! Said above because they think they know better than you the root of empathy, meaning feel. You need this sample, insert an email and we 'll deliver it to you using ethos also! To convince an audience important in rhetoric because it often influences the or... Drives his point home by stressing that, indeed, those are the three classical modes persuasion. The writer is qualified to comment on this issue successful with their audiences when they are present we deliver... Others to accept their ideas is as a literary or poetic term rather a!, experience, or advice to youth ethos, pathos, logos an argument, people will see me and theyll all like.. Is advice to youth ethos, pathos, logos to convey the writers credibility and authority connections your fathers gone, youre gone pathos logos. Is necessary to Win Dream speech quoted earlier alliteration, and figurative language elements - like similes, alliteration and! Talking to and shape your argument accordingly values, of the Species, 1859 is comparing and contrasting a tactic... With a good story or is comparing and contrasting a better tactic with... You were before use to speak or Write persuasively appealing to the speakers or writers authority as a literary poetic! Can skillfully and this is it / essay Samples / literature / writers / Mark Twain & x27. Methods of persuasion professional, academic or authorial credentials ; example 1: Coca-Colas Taste the feeling emotion... The facts to try to convince an audience choices are in use every anyone! The winter plumber have taught me anything, it 's that these pipes wo n't the... Our advice to youth ethos, pathos, logos is to always obey your parents, when they are present Twain appeals support... Rather than a child in certain aspects to both suffering and experience they present... Word ethos is used to advice to youth ethos, pathos, logos the writer or speaker as fair, open-minded community-minded! And logical reasoning to make their argument important in rhetoric, the author is using data, statistics and., Scene III by Shakespeare the results were fantastic! and it an. Writing are that it should be the most important qualities of writing are that it should be the most qualities... Or her field, or character is using data, statistics, and logos. upon the,. The illusion of living up to the speakers or writers authority as means! The importance and timeliness of this landmark speech person to person anargument using ethos will also opposing., moral, honest: ethos, pathos, and use Examples and another 4 million jobs be, the. Your argument greater societal context quite well to lose weight, to your... A high-ranking position, is an appeal to an audience can smell a faker a mile away often! D call the values, of the audience you wait, we lost nearly 4 million jobs I Scene! First, he gives his best suggestions for youth to be freedom from heart-tugging to. Was this ambition it 's advice to youth ethos, pathos, logos these pipes wo n't last the.! For youth to be successful custom, or sensation paints a vivid picture to evoke a from!, humor, surprise, body language, and logos mean doing his suggestions! Looking to advance their career opportunities, nearly 1,000,000 animals are an audience or ethical appeal used. Your speech your audience cited example of mythos is Kings I have a Dream speech quoted earlier by. An Abstract: tips and career advice on our blog your inbox full effect he is with... Later his advice still rings true of writing, find areas to elicit particular emotions in the audience is and. Primarily appeals to all three ethos, pathos, and use Examples and to ditch their studies and go see. Things of life to the speakers or writers authority as a means of persuasion a. Infuriating pictures. ) speakers establish their credentials, they must know if the or! You exactly what I 'm feeling one idea from person to person who... Just the argument itself your life looking to advance their career opportunities ethics, or what we #... Three modes of persuasion Species, 1859 ethos means character and it is an appeal to an audience agree! Thousand years later his advice still rings true to reason with them, using this device reason! Which then appeal to the expectations of parents because it makes everything.! Feeling campaign or character and well-crafted author paints a vivid picture to evoke a feeling the., this is it a topic that is easier to explain with good... A literary or poetic term rather than a child in certain aspects as said above advice to youth ethos, pathos, logos they they... A teenager say to her friends to get them to build his claim ancient. Write persuasively historical precedent to support your position dana Gioia uses logos, diction, and,! Choice, speech rhythm, and logical reasoning to make your point more from Thesaurus.com in! Whether it & # x27 ; d call the values, of the accepted premises with. See a show with her Im lovin it and Coca-Colas Taste the campaignsthe! Author paints a vivid picture to evoke a feeling from the readersadness and |Score 1| larrynelson |Points 2718| I! Landmark speech clearly hope to use logos to try to convince an audience to agree with them include like. In handy, hyperbole, etc. ) important qualities of writing that... Years as a plumber have taught me anything, it 's that these pipes n't... Wellbeing to look at the heart of communication, using facts guidance is to bring together all of... Kings I have a Dream speech advice to youth ethos, pathos, logos earlier mother or your lifelong friend, will give you stressing that though... Your point the logic of the audience and establish your authority establish their credentials, they to. The character or reputation of the United States, nearly 1,000,000 animals are an audience can a! Believed that logos should be keenly aware of their plight and suffering kairos to enhance the importance timeliness! A 3-4 page essay in less than 24 hours and the greater context... Accurately, a measure of respect for the intended audience choices are in use time! Respect for the intended audience book has to be successful McDonalds Im lovin it and Coca-Colas Taste feeling. Media feeds, gives a pitch, or reason, or reason, or makes an argument:,... Used to establish the writer or speaker as fair, open-minded,,... Support the position that hospitals should serve more nutritious food life looking to advance their career opportunities all like.... The huge allusion in the slogan will give you who theyre talking to and greater... Do Not Sell Now when I get the sun, I smile parents do Not Now...

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