. Because of this, there was a nationwide recall of the Olaplex product. Collectively, the plaintiffs are seeking more than $75,000 in damages. Valid complaints deserve to be investigated to get to the bottom of any potential issues. The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. ", 24/7 coverage of breaking news and live events. On September 29, 2022, a Piper Sandler analyst downgraded Olaplex to Neutral from Overweight, stating that her work revealed that "competition and misinformation pose growing risks to the company.". Markets never sleep, and neither does Bloomberg. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. 5 Bond Maintenance Conditioner, Olaplex No.8 Bond Intense Moisture Mask, and, Olaplex No.9 Bond Protector nourishing Hair Serum. The Olaplex Class Action Lawsuit ( NASDAQ:OLPX) ( Olaplex Class Action Lawsuit) was filed after the market closed on November 17, 2022. In the video, she zooms in on partial strands of hair sticking up from her head. 5, Olaplex No. A group of 28 women have joined together to file a lawsuit against the makers of Olaplex, claiming that the popular hair care products contain dangerous chemicals, which may . The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. Olaplex lawsuit allegations Toxic ingredients like butylphenyl methylpropional (lilial), panthenol . As mentioned, these reviews are not all for the one with an Olaplex lawsuit. They list on their website current class action lawsuits and settlements to keep people informed. A lawyer for Olaplex declined to comment on the status of the suit. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. On Feb. 9, 30 consumers sued Olaplex, Bloomberg reported. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. It helps minimize the damage caused by protein-eating molecules, as well as preventing hair loss. The reviews found elsewhere confirm this. New cases and investigations, settlement deadlines, and news straight to your inbox. The brand is being taken to court for a lawsuit filed by at least 28 women on February 9, 2023. Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. Starting with the Olaplex No.3 Hair Perfector, this product has over 6,000 five-star reviews on Amazon alone. Olaplex and Cosway have been dismissive of consumers complaints, claiming hair shedding is normal and unavoidable and may have been caused by any number of other potential issues, the suit says. They list on their website current class action lawsuits and settlements to keep people informed. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. The lawsuit is the latest controversy for the ultra-popular hair-care brand. There is a lawsuit that says the companies cause-- the company's products cause hair loss and other problems. Olaplex CEO JuE Wong. According to the Olaplex class action lawsuit, the Olaplex No. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". Live market coverage co-anchored from Hong Kong and New York. Looking for a refresh, the 44-year-old said she turned to her hairstylist, who suggested the Olaplex hair care line as a possible solution to her problems. Consumers argue the ingredients alleged to be in the Olaplex hair care products lead to allergic contact dermatitis, resulting in hair loss and injuries to the scalp. There are many reviews for Olaplex No.3 Hair Repair Perfector, both on the Top Class Actions legal website and on other sites. Be sure to scroll down to see which Olaplex products are mentioned in the lawsuit. Nous, Yahoo, faisons partie de la famille de marques Yahoo. In the filing, Lavinia Popescu, a research and development executive at Olaplex, wrote that the company took action to remove lilial from products in 2021, well before the EU's deadline. According to the lawsuit, each variety of Olaplex products contains known skin irritants and sensitizers, which can cause allergic contact dermatitis and, consequently, extreme diffuse hair loss. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit adds. , updated Top Class Actions is a legal site that handles public lawsuits. By clicking Sign up, you agree to receive marketing emails from Insider Per the case, many of the Olaplex products at issue contain sodium benzoate and ascorbic and/or citric acid chemicals that, when combined, create the known carcinogen benzene. There is even a Facebook group titled Olaplex and Hair Loss? Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. Read about our approach to external linking. Some customers posted to social media concerning the refunds: Within about two months, Olaplex had completed over 400 refunds and exchanges, according to its filing. Olaplex customers are suing the popular hair care brand and claiming that the company's products caused them "serious injury" to their hair.. The ingredients and formulation of Olaplex products are not likely to lead to hair loss and damage claimed in the suit. Therefore, it can help you fight hair loss while also promoting healthy hair growth. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. 4, Olaplex No. It is the final formulation that determines efficacy and performance. You may be surprised to know that Olaplex has a lawsuit against their hair loss products. Read more here: Camp Lejeune Lawsuit Claims. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . If Olaplex wins this case, the beauty industry may see less of these expensive and reputationally damaging lawsuits. My hair is finally growing back as well as the bald spots caused by olaplex .. i don't know what they put inside to make it this bad!'. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. Company faces lawsuit alleging its products cause hair loss. ", "If a customer happens to not be satisfied with their purchase, we are always willing to explore a possible refund," the statement continued. Ms Wong explained that every Olaplex product has to pass theHuman Repeat Insult Patch Test (HRIPT) before it can go out to customers. 3 Hair Perfector. With Olaplex having a lawsuit against them, there are obviously bad reviews. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Doesn't seem like a lot, but I've used it only seven times and half the bottle remains. The brand went public in September 2021 and was valued at more than $15 billion. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. 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About 30 women are suing the Olaplex hair-care company, claiming its products caused their hair to fall out, bald spots to form, and skin rashes and other conditions to crop up. The lawsuit said: 'Far from repairing and protecting hair from damage, the products have instead left plaintiffs' hair dry, brittle, frizzy and dull,', 'The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker.'. Additionally, the products contain panthenol, a form of vitamin B5 that can cause an allergic reaction, which resulted in cases of contact dermatitis for some women, and sodium benzoate and ascorbic acid, which together form benzene, a carcinogen, the lawsuit alleges. Olaplex customers report hair breakage and loss. as well as other partner offers and accept our. Top Class Actions is a legal site that handles public lawsuits. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. Moreover, it helps hair color last longer. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. Consult with your doctor before making any changes to your daily routines or diet. Olaplex is being sued after 30 women filed a lawsuit on Feb. 9, claiming the company's products contain allergens and irritants that have resulted in brittle hair and hair loss. The hair has split and broken, causing it to look unkept and as if it were cut with a weedwhacker, the case describes, noting that the products have also changed the texture of the plaintiffs hair while causing scalp injuries such as extreme itchiness, rash, yeast infection, bacterial infection, open sores, burning and overall sensitivity, as well as psychological harm. Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. These are admissions and statements she is making that can be imparted on Olaplex as a company and used against them as party admissions in a lawsuit. A few people noted that they liked the way it made their hair smell or feel. One plaintiff claims in the lawsuit the treatments made her hair look "as if it were cut with a weedwhacker.". The brand became one of the most high-profile beauty startups after it gained popularity on TikTok and other social media platforms. Keep in mind that one person said it took over a year for their hair to grow back. "They said they'll offer to refund whatever I bought in the past 12 months, but they still say 'we stand behind our products and the science behind it and we've done all of the product testing.' (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . Camp Lejeune residents now have the opportunity to claim compensation for harm suffered from contaminated water. It was filed on February 9, 2023 in the U.S. District Court for the Central District of California. By clicking Sign up, you agree to receive marketing emails from Insider The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. While some consumer complaints may seem frivolous, they have the potential to change how products are made and labeled to ensure the highest level of consumer safety and protection. In many of these cases, hair loss is extreme and almost instantaneous, sometimes reported as being between 50% and 70% of the users hair. A jury ruled in Olaplexs favor in all four claimstwo patent claims, plus trade-secret theft and breach of confidentiality. The brand perhaps most . Access your favorite topics in a personalized feed while you're on the go. Olaplex and Cosway have instead implemented what is essentially a voluntary and entirely self-serving partial recall, merely allowing customers to return Olaplex products with no questions asked for a full refund, regardless of the date of original purchase or amount of product left in the bottle, the case relays. Plaintiffs allege Sephora removed lilial from the Olaplex ingredient list in June 2021, but Olaplex did not actually remove the chemical until February 2022 and still continues to sell its runoff inventory containing lilial instead of recalling them. Have you tried @Olaplex? Rachel Bentley, co-counsel on the lawsuit, said the monetary damages are "for the injuries our clients sustained. Lastly, the complaint contends that the instructions for using Olaplex products exacerbate the injuries experienced by consumers, who are directed or encouraged to leave the products in their hair for long periods of time or indefinitely. The defendants never warn buyers that the longer theyre exposed to problematic ingredients in the items, the greater their risk of seborrheic dermatitis, allergic contact dermatitis or the harmful effects of plasticizing agents, the suit says. In late 2022, Olaplex started going viral on TikTok for all the wrong reasons. "Our products are thoroughly tested both in-house and in independent third-party laboratories and we remain confident in the evidence showing that Olaplex products are safe and effective.". The case also contends that Olaplex products include an excessive amount of plasticizing agents such as glycol, the overuse of which can weaken and damage hair. Hair-care products company Olaplex Holdings, Inc. (Nasdaq: OLPX) said sales . She beings the post by writing: "Olaplex fires back with facts and science." She quoted recent articles on Olaplex, including Insider's coverage, which say that a direct connection between the products and effects like hair loss are hard to prove. "Independent third-party laboratory test results show that Olaplex products are safe and effective," the company wrote on its website, with links to several studies from industry standard tests. The Olaplex products mentioned in the lawsuit include Olaplex No. You can have harsh ingredients, but a good formulator can still use it to create gentle formulas. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. The suit filed by about 30 customers focuses on several ingredients that they claim may have caused the hair problems, including the preservative sodium benzoate. Updated February 16, 2023 at 12:38 PM ET Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. If you are researching different brands to find the perfect hair growth products for your hair, you may have found the Olaplex brand. However, the lawsuit against Olaplex Holdings alleges the . An advertisement for Olaplex hair products. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. Olaplex CEO JuE Wong addressed . 'If this was not the case, I would not be making this video today. Although Defendants have received thousands of complaints and learned of countless others through social media and major media outlets, it has failed and refused to formally recall any of the Products, the suit states. The company's CEO JuE Wong said on Twitter that hair loss was a painful and emotional topic "however for our products this is not true". Customers were complaining that overusing the products was causing serious damage to their hair. Olaplex has not recalled any of its products in the wake of the lawsuit. Sign up for ClassAction.orgs free weekly newsletterhere. as well as other partner offers and accept our. 2 min read. Updated: Feb 23, 2023 / 09:30 AM PST. The lawsuit, filed last week in a Californian district court, claims the plaintiffs "have lost their hair - in some cases more than half and leaving bald spots in others". Top Class Actions posted an article about Olaplex in April . JuE Wong is a strong leader and will keep the brand on course through this storm for its shareholders. Several photos of plaintiffs showing bald spots that they claim were caused by Olaplex have been released by the Law Centre of Amy E. Davis, one of the legal firms involved in the suit. Now, nearly four years later, Olaplex is better equipped to handle lawsuits of this nature in terms of resources and knowledge, and they know what theyre fighting for. She said she had used Olaplex products for two years when, in mid-2020, her hair began feeling dry and breaking in half. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. It's about the combination of ingredients.. All Rights Reserved. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. 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